When run correctly, Google Ads can be a powerful lead generation tool. Just think about it - when someone needs restoration services, they're likely to go online and search for them. That's where your ad comes in.

True North Restoration has a team of Google Ads experts who will set up and manage your campaign for you. We'll make sure your ad is seen by people who are searching for restoration services in your area.

As a True North Restoration franchisee, you will have access to your very own custom website. This website will be designed specifically for your business and will help you to stand out from the competition in your local area and ultimately bring in more leads. The website will be easy to use and designed from the ground up to rank in Google.

Now that you have your custom website, it's time to start ranking in Google. This is where search engine optimization (SEO) comes in. SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs). The higher you rank, the more traffic you can get to your website and the more leads you can ultimately generate.

True North Restoration has a team of SEO experts who will work with you to optimize your website and help you rank for keywords relevant to your business and your local service areas. In addition to helping you to rank higher in SERPs, our team will also help you to track your progress and measure your results so that you can continue to improve over time.

Your Google Business Profile (formerly Google My Business) is one of the most crucial local SEO ranking factors. It's a free listing that lets you control how your business appears on Google Maps and in the local search results.

The True North Restoration team will help you set up and optimize your Google Business Profile weekly so you can start ranking higher in the local search results. We'll ensure your profile is complete and accurate, with all the right keywords and photos, so people in your area can find you easily when they need restoration services.

Driving reviews and managing your online reputation is among the most important things you can do for your business. People trust online reviews just as much as personal recommendations, so it's essential to have many positive reviews from happy customers. Not only do they trust them, but reviews are one of the main ranking factors that Google looks at. So more reviews = more leads!

The True North Restoration team will help you generate reviews and manage your online reputation. We'll send review requests to all of your customers after a completed job, and we'll help you respond to any negative reviews so you can turn them into positive ones.

If you want to scale your business, become more organized, and close more deals, you need a CRM. A CRM (Customer Relationship Management) software is a tool that helps restoration companies manage their leads, customers, and sales pipeline. It's an essential piece of software for any business that wants to grow, and it's something that the True NorthRestoration team can help you set up and use.

We have an in-house CRM tool that allows you to do the following:

• Track all of your leads and lead sources
• Setup sales and job pipelines to track every stage of the job
• Conversation portal that allows you to respond to customers from anywhere (phone calls, text, email, Facebook messenger, Instagram messenger, Google Business Profile messenger, and more!)
• Business automation (missed call text backs, review requests, automatic appointment reminders, and more!)
• Find out your marketing ROI down to the dollar
• Have a unified dashboard that shows you all of your stats and KPIs at a glance
• and more!