True North Restoration operates as an essential service in a stable yet highly fragmented industry. The industry has proven itself for decades to be recession and even pandemic resistant. Every day there are over 50,000 homes that experience water damage. With water comes mold that requires remediation. In addition, every day there’s $20,000,000+ in fire damage to homes in the United States. This equates to a $200+ billion a year industry that’s highly fragmented.