Do you think your restoration business would succeed when backed by a multimillion-dollar marketing operation? If you’re not sure, consider this: Almost every restoration company relies on word-of-mouth referrals and TPAs. This is a great way to get your business started, but it has limitations.
If you want to take your business to the next level, you need a comprehensive marketing strategy that covers all the bases and allows you to directly generate leads instead of relying on 3rd parties to do it for you. When you join the True North Restoration franchise family, you’ll get all the tools you need to succeed.
As a True North Restoration franchisee, you’ll get access to our proven marketing system that generates leads and helps you close more deals.
Our comprehensive digital marketing strategy leverages modern tools to maximize your visibility online and enhance your digital presence, providing a consistent and reliable lead flow.
But we know that marketing is not successful unless you can effectively manage and close leads. We make sure you have the tools and support you need to book the job, deliver exceptional service, and grow your business.
CUSTOM LOCAL WEBSITE
As a True North Restoration franchisee, you will have access to your very own custom website. This website will be designed specifically for your business to help you stand out from the competition in your local area and ultimately bring in more leads. The website will be easy to use and designed from the ground up to rank in Google.
SEARCH ENGINE OPTIMIZATION
Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs). The higher you rank, the more traffic you can get to your website and the more leads you can ultimately generate.
True North Restoration has a team of SEO experts who will work with you to optimize your website and help you rank for keywords relevant to your business and your local service areas. In addition to helping you rank higher in SERPs, our team will also help you track your progress and measure your results so that you can continue to improve over time.
PAID DIGITAL MARKETING
When run correctly, Google Ads can be a powerful lead-generation tool. Just think about it – when someone needs restoration services, they’re likely to go online and search for them. That’s where your ads come in.
True North Restoration has a team of Google Ads experts who will set up and manage your campaigns for you. We’ll make sure your ad is seen by people searching for restoration services in your area.
GOOGLE PROFILE OPTIMIZATION
Your Google Business Profile (formerly Google My Business) is one of the most crucial local SEO ranking factors. It’s a free listing that lets you control how your business appears on Google Maps and in the local search results.
The True North Restoration team will help you set up and optimize your Google Business Profile weekly so you can start ranking higher in the local search results. We’ll ensure your profile is complete and accurate with all the right keywords and photos so people in your area can find you easily when they need restoration services.
REPUTATION MANAGEMENT & GENERATION
Driving reviews and managing your online reputation are among the most important things you can do for your business. People trust online reviews just as much as personal recommendations, so it’s essential to have many positive reviews from happy customers.
The True North Restoration team will help you generate reviews and manage your online reputation. We’ll send review requests to all of your customers after a completed job, and we’ll help you respond to any negative reviews so you can turn them into positive ones.
CUSTOMER RELATIONSHIP MANAGEMENT SOFTWARE (CRM)
If you want to scale your business, become more organized, and close more deals, you need a CRM. CRM (Customer Relationship Management) software is a tool that helps restoration companies manage their leads, customers, and sales pipeline.
It’s an essential piece of software for any business that wants to grow, and it’s something that the True North Restoration team can help you set up and use.
Take Your First Step to Franchise Ownership!
