Effective Date: Feb. 7, 2025

1. Introduction

Welcome to True North Franchise (“Company,” “we,” “our,” or “us”). Your privacy is important to us, and this Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.truenorthfranchise.com (the “Site”) and when you interact with us, including through text message communications.

By using our services, providing your information, or opting into text message communications, you consent to the terms outlined in this Privacy Policy.

2. Information We Collect

We collect the following types of information:

A. Personal Information You Provide

• Name, email address, phone number, and mailing address
• Business information (if applicable)
• Any other information you provide via our web forms, sign-ups, or communications

B. Automatic Data Collection

• IP address, browser type, operating system
• Website usage analytics
• Cookies and tracking technologies

3. How We Use Your Information

We may use your information for purposes including, but not limited to:

• Processing inquiries and providing franchise-related information
• Sending updates, promotions, and business opportunities
• Responding to customer service requests
• Improving website functionality and user experience
• Complying with legal obligations

4. Text Message Communications (SMS/MMS)

A. Consent & Opt-In

By providing your phone number and opting into text messages (via web forms, written consent, or other explicit means), you agree to receive marketing and informational text messages from True North Franchise. This includes:

• Franchise updates
• Promotional offers
• Appointment reminders
• Other relevant communications

B. Opting Out

You can opt out of receiving text messages at any time by:

• Replying STOP to any message you receive from us
• Contacting us at 866-307-3966 or franchise@gotruenorth.com

C. Message & Data Rates

Message and data rates may apply depending on your carrier plan. True North Franchise is not responsible for any SMS fees charged by your provider.

D. Third-Party Text Messaging Providers

We may use third-party service providers to send text messages on our behalf. These providers are contractually obligated to keep your information secure and comply with applicable regulations.

5. Sharing Your Information

We do not sell your personal information. However, we may share it in the following cases:

• Service Providers: With vendors assisting in operations (e.g., SMS providers, CRM tools)
• Legal Requirements: If required by law or to protect our legal rights
• Business Transfers: In case of a merger, acquisition, or sale of company assets

6. Data Security

We implement security measures to protect your information from unauthorized access, alteration, or disclosure. However, no data transmission over the internet can be 100% secure.

7. Your Rights & Choices

Depending on your location, you may have rights regarding your personal data, including:

• Requesting access to your data
• Requesting corrections or deletion
• Opting out of certain communications (e.g., text messages, marketing emails)

To exercise your rights, contact us at 866-307-3966 or franchise@gotruenorth.com.

8. Children’s Privacy

Our services are not intended for individuals under 18 years old, and we do not knowingly collect information from minors.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated Effective Date.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

True North Franchise

866-307-3966

franchise@gotruenorth.com

Legal Compliance Notes:

• This Privacy Policy complies with TCPA (Telephone Consumer Protection Act) and CTIA guidelines for SMS marketing.
• It ensures users explicitly opt in and provides clear opt-out instructions.
• It includes third-party disclosure and security measures to meet CCPA/GDPR requirements if applicable.